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What Does A Digital Marketing Consultant Do?

Digital Marketing Consultant chatting
Josiah Roche

Josiah Roche

Digital Marketing Consultant

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Digital marketing is the buzzword thrown around for the past couple of years. But what does it actually mean?. This article explores some of the ways digital marketing consultants can help you can widen your reach, improve CAC performance, decrease churn, and increase your website’s search engine ranking. 

Surprisingly, not all 7-9 figure businesses know how to market their brands online. So let’s explore how you can shortcut the process to creating profit-squeezing campaigns by hiring a digital marketing consultant. Here’s how they can help.

They Can Strategise Your Web Design

Digital marketing consultants worth their salt will help you create effective, easy-to-navigate websites that increases your conversion rate. They will also help you find any design flaws and make the changes for you. A specific example of this would be a consultant that can tell you how best to structure your user journey to compell more people into signing up or purchasing your product..

They Can Help With Content Strategy

There’s nothing worse than a website that doesn’t have relevant content. Digital marketing consultants will help research topics that your audience  are already consuming. Then with a range of different tactics, they’ll recommend a solution to recreate popular content. Some consultants also write the content, just like myself, and others will make recommendations of who to hire.

They Can Help Schedule Content

After creating the content, it’s important to get it out there in front of your target audience. A digital marketing consultant will help you identify where to promote your content and how to do it. Creating audiences is perhaps one of the most overlooked things in marketing. Yet it’s the exact words and ways you come across to people which will determine if they buy from you. So an experienced digital marketing consultant will spend a lot of time on your audience before make any judgements or decisions on promoting your content. 

They Can Help Rank Your SEO Higher

One of the most important characteristics of a great digital marketing consultant is the ability to analyse your website’s search engine optimisation and report back to you in a simple and easy-to-understand format. They will also offer suggestions for optimising your website (on-page and off-page) and offer a list of resources that you can refer to if you find yourself stuck.

Sadly, a lot of digital marketing agencies and consultants use generic tools that scan your website. They then just hand you cookie-cutter recommendations. If their reports look generic or not custom to some degree (e.g. in a Google Doc), then there’s cause for concern.

They Can Help With Social Media Marketing

Social media platforms can be used to increase customer engagement, brand lift, and drive more traffic to your website by targeting specific demographics.

One of the most important things that a great digital marketing consultant will do is figure out which platforms are perfect for your business. Do you need to be on LinkedIn, Twitter, or Facebook? Which one will help you reach your target audience the most? Your digital marketing consultant will also help you develop a social media marketing strategy and learn how to craft the right message for your brand.

They Can Help You With Video Marketing

The newest craze in social media marketing is video marketing. People are watching more videos than ever before, and video content is generally more effective than text at grabbing their attention.

By hiring a digital marketing consultant, you will be able to make the most out of your video marketing campaign. Theywill help you figure out how to create the right message, where to distribute the videos, and help you create a consistent brand image (to increase brand lift).

They Will Manage Your Reputation

Social media has led to an increased emphasis on customer reviews. This is both a good thing and a bad thing for businesses. It’s good because it increases the likelihood of someone discovering their product and service (great for SEO too!), but it’s bad because the online reviews are permanent and have an impact on their reputation.

In order to combat this, a digital marketing consultant will help you develop a reputation strategy. This is designed to address complaints before they get out of hand and engage with your customers to show them that you care to elicit more reviews. Digital marketing consultants will teach you how to respond to negative reviews.

They Will Help You With Keyword Analysis

Keywords are the lynchpin of SEO. They are what people type into search engines to find a website and determine whether it has the information they need. Choosing the right keywords is key for any site looking to rank at a high level on Google’s search engine results page.

When you are writing blog posts, articles, or other content, you will want to include keywords that help you rank on Google SERP faster. But how many and what keywords should you use? This is a difficult question and one that many people don’t know the answer to. By hiring a digital marketing consultant for your company, you will be able to find the right keywords for your content.

They Will Help With Google Ads

Google Ads is the holy grail for many business to attract bottom-of-funnel sales. Most businesses won’t survive without it. Yet many new ones start off thinking that social media is the answer.

Digital marketing consultants can craft profitable Google Ads campaigns that no only drive more traffic to your website, but also help you predict how much it costs you to acquire a new customer. With Google Ads, you’ll be able to measure campaign performance and budgets to make more informed decisions that will lead to a more profitable business.

They Can Help With Copywriting

Good copywriting is both art and science. It’s about understanding the nuances of human psychology, and knowing which words and phrases will compel a person to make a purchase. Digital marketing consultants can help you with your copywriting in order to ensure that your content is engaging, persuasive and convincing.

Good copywriters who can use their words to effectively sell a product or service. They can understand the needs of the audience and produce creative, engaging content that will leave people wanting more.

They Can Help With Branding

Your branding is a key component to your success in the market. No matter how great your product or service is, if people don’t know who you are then they can’t buy from you. Branding encompasses everything that makes up who you are as a company, including your logo, colour palette and even the atmosphere at the office.

If you have an outdated logo and colour palette that looks like it’s out of something in back to the future, then you probably need a revamp. People need to remember your brand in a positive way. Usually the aim is to have them remember days after seeing the brand (brand recall).

Digital marketing consultants will help you figure out how to make your brand image stand out, and they will show you how to differentiate your brand from your competitors.

Final Thoughts

Digital marketing consultants are the behind-the-scenes heroes of the digital age. They’re experts in their field with a thorough understanding of digital marketing and all it entails. This expertise is invaluable for businesses looking to thrive in today’s digital world. They’re essentially a one-stop shop for everything you could ever need for your online marketing strategy (depending on their skillset).

My name’s Josiah and I’m a digital marketing consultant in the Gold Coast. I help 7-9 figure brands transform their websites into lead generating machines. If you get stuck or need any advice on your digital marketing, hit me up for a chat.

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

Joanne Dickenson

Managing Director @ NeuFocus