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How to Utilise Social Media for Your Link -Building Strategy

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Josiah Roche

Josiah Roche

Digital Marketing Consultant

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The rise of social media is likely to continue for the foreseeable future as it only gets bigger every year. With so many platforms available right now where you can easily market your business, you need to come up with a good social media campaign if you want to stand out. This is especially important if you already have a link-building strategy and SEO services in place or planning to launch one. Learn the value of social media and how it can further improve your link-building strategy.

Connectivity at Its Finest

Social media is probably the best form of connectivity being used by millions of people the world over. It’s also the perfect place to connect with not just your customers but also with brands, journalists, and influencers. For example, online platforms like Help a Reporter Out (HARO) are a great way to forge new connections and open the door for new link-building opportunities. Essentially, this is an excellent alternative to connecting with journalists and influencers instead of reeling on a ‘cold pitch’ approach.

Over time, these connections you’re able to establish will put you in a position where you can provide valuable guest posts, content mentions, and exchanges that help further your organisation’s reach.

Taking Advantage of Hashtags

Hashtags are probably one of the most ingenious ways of organising posts on social media. People basically use it to get their content seen by the right people. As a business owner, you can also do the same and take advantage of hashtags to make those all-important connections. 

This is already the start of link-building as you’re already shaping your posts and your page’s discoverability. In Twitter alone, the effective use of hashtags can result in an almost 100% increase in engagement for individuals and around 50% increase for brands. That’s a huge number considering the number of Twitter users right now.

Using Links and Images Together

If you want to generate higher rates of engagement and better click-through rates on your content, consider using high-quality images. This is due to the fact that posts on any social media platform get nearly twice the engagement if they have a high-quality image in them. In simpler terms, images are capable of drastically increasing your chances of people seeing your posts, providing engagement, improving your SEO performance, and just generally increasing your clicks and shares. So using links in your social media posts is great, but combining it with images is even better.

Join Blogging Groups

Building a network of industry professionals around you can be a valuable tool to help you on your journey to succeed as a brand. You’ll benefit a lot by learning from other people and joining groups where you can perform more link-building while networking. 

Blogger groups, in particular, are numbered in the thousands, and you’ll have no trouble expanding your network there. These online writing communities are a gold mine for your link-building efforts, but it also requires a lot of effort and, of course, commitment. Make sure you don’t join as a passive member. You need to be active and get involved in conversations, and build as many relationships as you can with other bloggers.


Social media has long been recognised as an effective marketing tool for any business. Come 2021, social media has become the best place to connect with people and market your business. Take advantage of these link-building opportunities using social media to stand out above all the noise.

JRR Marketing is your trusted digital marketing consultant providing valuable counsel in putting your company or organisation on the map. From creating affordable custom websites to SEO services, our team uses strategic solutions that will help you crush your competition and come out on top. Contact us today for a free 30-minute strategy session.

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

Joanne Dickenson

Managing Director @ NeuFocus