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How to Write SEO-Friendly Content and Drive Organic Traffic

Writing SEO web content
Josiah Roche

Josiah Roche

Digital Marketing Consultant

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Optimising content for both users and search engines should be every website’s priority #1.

On the other hand, creating SEO-friendly content takes a lot of time, work and a bit of experimentation.

We’ve gone a long way in terms of content optimisation. Most articles used to be thin and of poor quality, hoping to game the algorithm. 

Nowadays, though, most website owners have wised up and focused on creating valuable and engaging content to drive traffic successfully and organically. So, how does one go about producing quality content optimised for the users and search engines? Keep reading!

How to Write SEO-Friendly Content to Increase Traffic to Your Website

In this article by SEO experts on the Gold Coast, we’ve compiled five of our most impactful techniques for generating SEO-friendly content that will increase traffic to your website and, as a result, increase conversions:

1. Research and Use the Right Keywords

Although some naysayers in the industry think that keywords are irrelevant, based on our experience, keyword research is still one of the top tools in gauging user intent.

Keyword research helps you in the following ways:

  • Determine what subjects are being discussed.
  • Determine the number of searches for each topic.
  • Recognise how tough it may be to rank for a specific topic.

It would be best if you used Latent Semantic Indexing (LSI) keywords (natural variants of your core keyword) throughout each piece of crawlable material you generate. This helps you target the variations in user queries and increases the chances of your content appearing on the search results.

2. Use Headlines and Sub-Headers For Better Visual Hierarchy

Using headlines and subheaders helps with SEO in several ways.

For starters, it makes your text skimmable, making it easier for your audience to read. Easy-to-read materials are more likely to be shared.

Search engine bots are in the same boat. They’ll identify your headlines as they crawl around your site and utilise them to comprehend your content better, such as which sections are the most essential, and so on.

3. Include Eye-Catching and Informative Graphics

Infographics are 30 times more likely than text material to be read. It’s because visual material allows the human brain to read and remember information more quickly than text.

Furthermore, infographics articles receive 178 per cent more backlinks than conventional ones, stepping up your authority immensely.

You may use free infographic apps like Visme and Canva to create unique infographics on your own. If you have the budget, hiring a professional graphic designer is the best option.

4. Link to Previous Content and Other Credible Websites

The amount of backlinks a content receives is one of the most crucial search engine ranking factors.

Backlinks – both external and internal – are essential in establishing an article’s credibility and acceptance.

If you want to increase traffic to your older content and improve its ranking, don’t forget to link it to your newer articles and vice versa.

This helps search engine bots— as well as humans – in discovering your other quality thought pieces.

5. Consider Writing In-depth and Long-Form Content

On search engines, longer pieces of informative, engaging material generally perform better than shorter ones. Higher-word-count articles can boost a page’s results by increasing the average time visitors spend on the page and lowering the bounce rate. 

High-quality content may also be used as a source of inspiration for other articles and may garner backlinks from high-ranking websites, which can help your page rank higher. Long-form content can also go deeper into a topic, increasing the likelihood of being shared on social media platforms.


Hopefully, you found this information practical and valuable for your website. Regardless of what audience you’re writing for, you’ll have a better chance of producing SEO-friendly content if you incorporate our tips into your content marketing strategy.

Breathe life into your analytics by partnering with a results-driven SEO Company on the Gold Coast! JRR Marketing helps you get your website where your customers will find them. To learn about our plans, get in touch with us today!

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

Joanne Dickenson

Managing Director @ NeuFocus