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3 Tips to Improve Web Content and Attract Customers

create and improve web content
Josiah Roche

Josiah Roche

Digital Marketing Consultant

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For any business, websites are the key to spreading awareness about and delivering information as a company. If the website is not utilised correctly, a business will not engage new audiences and enjoy only marginal sales of their products and services. If you happen to run a website, here are some ways to improve web content and boost website traffic. 

1. Make It Visually Appealing

Your target audience won’t stay on your website if it’s not visually appealing. Every website must look sleek, professional, and informative. Users must have the ability to easily navigate the website without confusion. In short: you should make an effort in coming up with the best website design.

Since many mobile users, every page on your site must be accessible on many screens and devices. The website must also load quickly and be easy to use. What’s more, it’s not just the design you need to think about, but also the content. Use photos and videos to make it visually appealing.

Humans are visual creatures who can easily store data through pictures and videos. Make sure to use images or videos for announcements and products. However, be mindful of file size. Images that are too big can slow down the website’s speed, affecting the user experience. To learn more about your website’s performance, use performance tools to gather insights about the website. 

2. Apply SEO

Search engine optimisation is the key to website visibility. It helps websites rank high on search engines and make it easier for users to learn about the website. If you haven’t employed SEO strategies, you may notice that you aren’t getting many visitors. You can say goodbye to reaching potential customers on the Gold Coast without SEO. 

SEO uses keywords and web design to increase your relevance to the right audience. Use tools to choose the right keywords for your website. These keywords can guide users when they search for a particular topic on search engines. Apply these keywords on titles, tags, and blog posts. 

Using the right SEO techniques can help websites rank high on search engines, equating to higher visibility, leads, and conversions. If you are new to SEO, you can hire an expert to guide you. 

3. Provide Up-to-Date Information

Blog posts are great ways to share information with users. It is also the best way to increase organic viewers. Utilize blog posts, whether short-form or long-form content. Aside from blog posts, one must share up-to-date information about the business. 

The services, business address, phone number and working hours should either be on the home page or accessible from there. Users hate it when they can’t find the basic information about a business. It can negatively affect your rankings on search engines. Customers in the Gold Coast will have a hard time doing business with you without pertinent information displayed on your website.

Don’t forget to share your company’s social media accounts, too. Display it on the home page, so that users can share your website on different platforms. It will help you attract a broader audience to your website. 

Improve Web Content Conclusion

Every website must use different strategies and techniques to maintain visibility and generate conversions. These are just three of the top tips you can use to improve web content. Apply them to improve website performance and business operations. 

Are you looking for a web design agency to get attract customers to your brand? JRR Marketing provides website design and SEO services on the Gold Coast to help your business make an impact. For more information, contact Josiah’s LinkedIn profile for a one on one session.

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

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Managing Director @ NeuFocus