In this post, JRR Marketing, your trusted SEO expert in the Gold Coast, shares some of the possible reasons your website is not ranking and why you need to optimise your website for search engines:
Your Website Is Too Slow
Not only is this affecting your rankings, but this also contributes to why your visitors are leaving your website without engaging and making a purchase!
It has been long established that website speed is one of the critical metrics contributing to the overall user experience, which Google considers a major ranking signal (now a core vital).
Your website is considered slow by users if it takes longer than four seconds to load a page.
It’s Not Mobile-Friendly
A responsive design is necessary if you want to stay ahead of the competition. Your website needs to be capable of adjusting to whatever size screen your web visitor is using, whether that’s a huge desktop monitor or a smartphone. Again, this is a matter of ensuring a positive user experience. Additionally, Google is now also indexing the mobile version of websites for their ranking.
You’re Not Using the Right Keywords
It’s not just about choosing relevant keywords but also incorporating them in high-quality content. Are you using long-tail keywords? If not, that’s also affecting your ranking. People search differently now, with the majority of the users relying on Siri, Google Assistant, Bixby, or Alexa. Users ask actual questions instead of keying in awkward search phrases.
You Are Not Seen as an Authority in Your Field
Google has made it clear that they prefer websites with original and fresh content that offers value to users. That means you should remember some things, like never duplicating another site’s content or always ensuring that your content is informative, engaging, and valuable. When users learn a lot from your content, you will soon be deemed as an industry expert.
Your Website Is Not Secure
A few years back, people were only concerned about the security of e-commerce websites where they provide personal and financial information.
But with all the different types of cybercrimes these days, users are more careful, as they should be.
Google has been so serious about security that it made the HTTPS protocol one of its ranking signals in 2014. If your website is still not securely encrypted, it’s time that you work on it, or you’ll never really get the results you want.
Why Do You Need to Optimise Your Website?
If it’s not clear yet, you need to optimise your website speed and on-page SEO to increase website traffic. Once you do this, it can boost your brand awareness, establish your authority, and ultimately increase your sales.
There’s no way around it. If you want your business to thrive online and your website to perform really well, you need to make sure that you’re dominating Google rankings. You can only do this by optimising your website for SEO. You’re going to have to implement proven strategies that require time and effort. To ensure that you get this right, hire professional SEO services from a team an experienced team
JRR Marketing is a trusted SEO Company on the Gold Coast that can get your business website right where your audience will find them. Contact our team to learn about our plans.