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Marketing Agencies vs Local Consultants – 10 Reasons Why You Should Choose Local

Josiah Roche

Josiah Roche

Digital Marketing Consultant

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Marketing is an essential part of any business. You need to market your company on a daily basis if you want it to grow over time. Yet if you’re a 7-9 figure business owner, chances are that you’ve run out of time each week to market your business properly.

Outsourcing marketing is a simple and cost-effective solution to combat this. While not new to most modern businesses, it’s a solid strategy to bring in a slew of benefits for your brand. 

Businesses that know how to use marketing outsourcing are the ones that can grasp the designs and also the technology that makes them so successful. 

As scary and daunting as it might seem to leave your marketing up to a big agency – hiring a local freelancer or marketing consultant can give you the strategic edge you need – while also benefiting from the comfort of having someone nearby to rely on.

Here are 10 reasons why you should hire a local marketer instead of an agency:

Advantages of Choosing Local Marketing Consultants

1. It’s Convenient

One of the key reasons why you should hire a local marketer is because they’re convenient to have nearby. Sometimes hiring huge marketing agencies come with all the bureaucracy and pecking orders attached.

When it comes to local marketing teams, you can easily connect with the people in charge. Local marketers don’t force you to go through a committee or weigh your ideas off against their own. They are able to deliver more timely solutions for the problems at hand.

2. They’re Knowledgeable

Another reason people prefer working with local marketing consultants is that they are extremely knowledgeable.   They have worked in the industry for quite some time and know its intricacies better than most amateur agencies. It is also possible to get insights into the market that may have been overlooked by more cheaper freelancers and low-cost agencies. This can lead to better decisions and a more holistic business plan that covers all aspects of your marketing.

3. They’re Cost-Effective

Another advantage you get when working with local marketers is that they are cost-effective. 9 times out of 10, when you pay cheap, you pay twice. Whereas hiring an experienced consultant saves you more in the long-run by doing things right the first time. And, if you’re strapped on cashflow, hiring an expensive agency may be out of the question.

4. They’re Conscious of Your Branding

Local marketers are typically more open to your ideas and brand values, which allows you to work together effortlessly and make an amazing project. Sometimes, if you hire someone inexperienced, they won’t look at your business objectives as a whole. This leaves a high chance of brand inconsistency, which ultimately damages it over time.

5. They’re Up-To-Date

There is no doubt that when it comes to marketing, you want an up-to-date source that keeps itself informed about the current trends and essentials of marketing. In most cases, employees do not take the initiative to upskill. There’s been many cases where I’ve seen the head of marketing in large firms not read a single book in three years of their employment in order to upskill. You want someone who takes loves their craft… passionately.

BONUS – How to Stand Out from Your Local Competition

1. Be Consistent with Your Marketing

Even if you have a solid business, you need to advertise it. Marketing is about advertising your business and creating constant interest. Therefore, you will have to keep marketing or else your company will soon become irrelevant or no longer thrive as it did before – something that many companies fall prey to.

Otherwise you might get left behind by competitors who are marketing their businesses like crazy. If you’re unsure how to get started, you can work with business marketing experts to assist you.

2. Nurture Your Employees

It’s the employees that make or break a business. If they are approachable, helpful and willing to serve customers with a passion, then you could be on your way to building a more successful company. Customer service does not just work at the register, it works all over the company. It is important that everyone from executives to only front-line employees are able to take pride in their jobs.

You want your employees to be happy so that they’ll be motivated and have a rewarding experience at work. The beginning of your business starts with training your employees to focus on the customer and to deliver the highest quality of service. When your employees are happy, they’ll be motivated and excited to work hard. They might even be more successful at their jobs because they’re in a good mood!

3. Give Customers Incentives to Buy

The next step is to provide incentives for customers to buy from you. This will make them want to do business with you, rather than any competitor that might be tempting them. at that time. This can be done with promotions, loyalty programs, and discounts. If your clients feel they’re getting more value for their money, they’ll be likely to make repeat purchases with your brand.

4. Optimise Your Website for Local Search

You have to make sure that your website is optimised for local search. This means building up your local citations, ensuring you have a Google My Business account that’s optimised, and ensuring all your social media channels have the same information. For more information on the technical side of local SEO, check out our SEO services here.

5. Be Active on Social Media

Before you start promoting your business, it is important to have an excellent social media marketing strategy. If you do not have one, creating content for social media can be a difficult task. One way to create content for social media is to share interesting facts about the industry that will attract people and generate interest in your brand.


 Outsourced marketing is the key to expanding your company without hiring employees or large digital marketing agencies. Once you find the right marketing outsourcing partner, you can rest easy knowing that your business will have the correct exposure and opportunities to expand your business in the right way.

As a digital marketing consultant, I help brands transform their sites into lead conversion machines. If you’re looking to reach your audience more effectively than ever before, set up a free no-obligation consultation with me today.

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

Joanne Dickenson

Managing Director @ NeuFocus