If you have ever looked at your business website and wondered if it needs a makeover, chances are, it does. Just as you would make sure that your brick and mortar business gets a makeover every once in a while to ensure that it remains attractive to customers, you should also improve your website regularly to make sure that it’s still going to deliver the results that you want from it.
But how do you know that your website needs a makeover? JRR Marketing – your trusted Gold Coast web design expert, shares some of the signs you should look out for.
Signs Your Website Needs a Makeover ASAP
You’re Not Getting Enough Leads
One of the many ways to measure the success of a website is by checking the number of leads it generates. You spend hours optimising your marketing plan and that should be reciprocated by a set number of sales or website visitors. It might be that your landing pages are not optimised and that you’re missing catchy call-to-actions. The fact that you’re not getting more leads means that there’s something lacking on your website.
It Looks Funny on Your Smartphone
It’s already 2021. Most people view websites, including eCommerce sites, on their smartphones. If your website is not displaying right on a mobile device or it’s unresponsive, you’re losing a lot of sales opportunities. Web users don’t have the patience to wait for a website to load on a smartphone or to scroll multiple times just to see the content they’re looking for. It’s just as easy to exit your web page and find a competitor with an easier to use website.
Your Website Is Confusing
Very few things are as frustrating for a web user as a website with no clear navigation or one with a confusing web structure. A poorly designed user journey equates to a bad user experience. And what happens when customers don’t like the layout of your website or the way they have to navigate your site? They leave. You need a well-organised website with an easy to follow structure. You are going to need a complete web redesign if you want to fix this problem.
Your Website Looks Outdated
Business websites should look professional. You can’t expect potential clients to trust or support your brand if your website looks like a DIY project Web design trends come and go and you need to be updated with the latest ones if you want your website to stay relevant. Doing so shows people that you are concerned about your brand image and how your customers will view you.
Your Website Is Filled with Content That Is No Longer Relevant
If you can’t remember the last time you wrote or published a blog article on your website, then it’s been too long. You should ensure that not only your content is relevant, but it’s also visually appealing to read, too. If your blog looks like it’s back in the 2000s, then you should seriously consider breathing new life into your website with a website redesign.
These are just some of the telltale signs that you need to find a reliable web design agency to give your website a much-needed makeover. When you see any of these signs, don’t wait too long and immediately start your search for a seasoned web designer. Your website has a big impact on your business and it could make or break your brand, so you want to be sure that your site is helping your brand and not hurting it. Make sure that it’s responsive, mobile-friendly, relevant, updated, fast, engaging, and optimised for SEO.
When you want the best web design for your Gold Coast business, JRR Marketing can make you one. Visit the aforementioned hyperlink to learn more, or book in a strategy session with us.