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Smart Web Design: One of the Key Factors in Improving CRO

web design consultant
Josiah Roche

Josiah Roche

Digital Marketing Consultant

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In today’s digitally powered world, every business needs a visually appealing and highly responsive website. It has become a part of the way I do business today. Considering the power and influence a good website has on your overall business—sales, reputation, and so on—it should be high on your list of priorities. 

Most people today start by finding a web designer they like and agree with. When all is said and done, you should have a nice website in your hands. BUT you shouldn’t stop there. Web design plays a critical role in growing your business through an effective online presence and attracting qualified leads. 

You can significantly improve your conversion rate optimisation (CRO) by taking a more strategic approach to your web design. This is the practice of systematically increasing the number of users who take the desired action on your website—subscribing to mailing lists, registering for events, providing personal information, and so on. 

CRO relies on understanding your users, and customers, finding out what they need, and giving it to them. That is where smart web design comes into play.

Here are a few ways to improve CRO through smart web design:

Tell By Showing

Humans are visual creatures. It has become increasingly essential to provide stellar visuals to attract attention and keep it where you want. Whenever anyone visits your website, you only have a short time—three seconds, at most—to grab their attention. Given that your website has a quick loading time and users stay on your page, you have to give them something good to look at. 

Visual content translates faster than text. Before you can convince your audience to stay and read, they have to still be there by the time it loads. The best way to ensure engagement is through compelling visuals. It’s a tried and true method of improving your brand image and possibly your CRO as well. 

Make it Spark Joy

Ever since Marie Kondo’s documentary was released on Netflix, many brands have jumped on the minimalist bandwagon. Of course, it was popular long before that, but it made the concept even more popular and ten times more appealing from a marketing standpoint. 

Minimalism has its benefits, but there is a high risk of going over the line. When that happens, your brand and image get lost in the sea of thousands of minimalist brands. If you are going to take on a minimalist concept, make sure to work very closely with your web designer to ensure that your brand’s identity isn’t lost in all the neutral designs and colours.  

Showcase Relevant Content

Your content will still play a large part in your web design. Although web designers won’t create your content, they are in charge of presenting and showcasing it throughout your website. That will play into site navigation, organisation, and more. A big part of why people will visit your website at all is quality content. When a designer knows what they’re working with, they can better develop a creative and effective design for your website.


CRO requires a user-centric approach. There are plenty of other websites that can provide the same products or services as you do. The secret to standing out is by providing a unique user experience. Smart web design plays a vital role throughout the buyer’s journey. The design and functionality you offer will stay with you from the moment your page loads to when or if they decide to checkout. 

JRR Marketing provides web design services. If you are looking for ways to improve your CRO through smart web design, I can help you. My goal is to provide clients with clear and straightforward solutions to their marketing needs and goals. Get started on transforming your website into a massive asset to your business. Book a free 30-minute strategy session with me today!

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"I was having a difficult time figuring out how to get my business off the ground and Josiah really helped me hone in on exactly what I needed to do. He’s very knowledgeable in digital marketing and knows exactly which strategies work best for me. I’m really enjoying working with him and would highly recommend him to anyone looking for an amazing digital marketing consultant."

Joanne Dickenson

Managing Director @ NeuFocus