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Why Your Digital Marketing Strategy Needs Off-Page SEO

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If you’re not hitting Google ranking targets despite putting everything you have in your content, you might be missing out on a crucial ranking factor. Your off-page SEO – or lack thereof – could be the culprit.

SEO is generally categorised into two; on-page and off-page SEO.

Most people associate off-page SEO with link building, but is this true?

What is Off-Page SEO?

Off-page SEO, also known as off-site SEO, refers to optimisation approaches that can help you rank higher in search engine results pages (SERPs). These approaches occur outside your website and entail building connections, links, social media shares, or online mentions from other websites.

Off-page vs. on-page SEO

Off-page SEO is when your website or content gets referenced elsewhere on the internet, whereas on-page SEO is generally concerned with your website’s performance.

Off-page SEO is an attempt (by social media marketing or influencer marketing, for example) to produce links and ratings so that your site’s credibility and rank improve. You can’t influence or manipulate off-page SEO as the choice to link to your content is the discretion of other websites.

On-page SEO refers to optimising items on your website (such as keyword optimisation and internal linking) so that you may rank higher for your target keywords. You have control over on-page SEO.

The significant distinction between on-page and off-page SEO is that Google utilises on-page SEO to determine the relevance of your website and off-page SEO to determine the credibility of your page.

Make sure that you are employing both tactics. Your off-page SEO approach is only as good as your on-page SEO.

Why Off-Page SEO Matters to Your Marketing Strategy

Off-site SEO plays a vital role in ranking for competitive keywords, so it is an essential component of any digital marketing strategy. Building your website’s authority is critical to rank higher in the SERPs for specific keywords. In fact, the average top position in Google SERPs has over 35,000 backlinks.

Simply put, off-page SEO helps search engines such as Google in determining what other people and organisations think about your website, products and services. 

Off-page SEO optimisation for your website should be a priority in your digital marketing plan since it will help to increase your credibility, relevance, popularity and authority in the eyes of both individuals and the all-important search engines.

Nowadays, most people look for items and services online. While you may have excellent products and services to offer, you will struggle to reach people if you do not rank high in search engines for the phrases they are searching for. A solid off-page SEO strategy will not only help you develop an excellent reputation but will also ensure that the right people find you. This will significantly boost relevant traffic to your site, which will almost certainly lead to sales.

As you can see, off-site SEO is critical to growing your business and boosting income by implementing particular tactics that enhance your authority, reputation and search engine ranks.

Conclusion

Off-page SEO may appear more complex than on-page SEO since many off-page aspects are outside your control, but that’s precisely what makes it so exciting. The more difficult it is to get something, the more trustworthy it is as a ranking factor.

Revive your digital marketing strategy by getting help from an SEO consulting company on the Gold Coast! JRR Marketing helps you get the best results from your on-page and off-page efforts so your content gets to where your audience can see them! Get in touch with me today to learn more about our exciting plans for you!

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