Businesses are always finding innovative ways to stand out from the overcrowded landscape and give voice to their unique brand, but directing people to choose your brand above all is trickier than ever.
The digital scene makes it possible to give the underdogs and start-ups a fighting chance to build their market online, but it also involves creating a compelling website that is click-worthy amidst the sea of blue links in search results.
Web design rises on top as one of the biggest, influential factors that shape today’s browsing experience, which means getting all the fundamental design elements right can positively impact your overall web traffic. After all, people gravitate towards well-designed sites, and we can guarantee that their success goes beyond a pretty-looking website.
What Are the Essential Web Design Elements Every Successful Website Needs?
1. Responsive and Adaptive Web Design
Mobile devices had dominated the landscape in recent years, especially when search giants like Google announced their mobile-first indexing practices in 2018. This means more people browse online using differently-sized screens, so websites should smoothly respond to the changes by displaying quality content regardless of the device people are using.
2. Faster Page Loading Speed
Not only should modern websites respond promptly to different devices, but the web design should also be optimised and create a positive user experience by loading high-quality content without lagging behind people’s fast-paced expectations.
The first five seconds have the highest impact on your website’s conversion rate, wherein every second it takes to load your pages will affect your bounce rate. Optimising your web design for faster loading times involves compressing media files without compromising the very essence of what makes your website engaging in the first place.
3. Aesthetically Charming, Interactive, and Usable Design
An excellent web design doesn’t only look visually gripping, but the use of colours, font style, layout, images, and other graphical elements should follow an overarching narrative. Web design buzzwords like parallax scrolling, for instance, takes navigation to the next level by promoting an interactive experience.
Design, after all, isn’t just about looking good. It should help your website reach goals, increase engagement, guide the visitor’s actions, and present your brand unlike any other.
The Bottom Line: The Role of Web Design in Shaping the Buyer’s Journey and Increasing Your Online Sales
Building an online presence is not easy, especially since you have to start by attracting curious customers using your website as your hub. But what makes a compelling website that performs beyond the typical virtual showroom of your vision and mission as a brand?
Are You Looking for the Best Web Design Company on the Gold Coast?
JRR Marketing is a web design agency in the Gold Coast that offers affordable custom websites for small businesses. We strive to integrate results-driven design elements into your website so your business can generate real results — from presenting your brand to a saturated market, boosting web traffic, to converting visitors into customers.
Get a quote from us today and see what else we can do to establish your business in this digitally-oriented landscape and improve the quality of your user experience. For more information, contact Josiah’s LinkedIn profile for a one on one session.