Business websites are more than a static marketing piece. A great website helps a business gain awareness, visibility and assist in turning leads into potential customers. The truth of the digital age is that it is now necessary to have a website if you want your business or organisation to be successful.
However, before a website launch, here are a few things you should take note of:
1. How Good is Search Engine Optimisation?
It is a great idea to optimise your website for search engines as it pays off immediately after the website launch. Try to find a way to acquire keywords that will catapult your content to the first page of search queries. Through great SEO, there is a high chance that your website will rank high, which will lead more visitors to read your content.
2. Are There Calls-to-Action?
Calls-to-Action are little instructions that lead website visitors into doing something intended by the website. Phrases such as “Shop Now,” “Call for a Consultation,” or “Sign Up” all contribute to your website’s sales and lead conversion.
To make them more effective, place a call to action in areas where they’re easy to read, even on a mobile device. You can also use tools such as pop-ups or chat bubbles to grab customer attention who are gearing up to switch to another page without doing anything.
3. Are There Self-Service Options?
Some people don’t like talking on the phone. A great website should enable them to make appointments, request a sales call, or schedule a consultation online without asking someone to do it for them. Since everything can be automated, providing a self-service option online saves your business time and money as you won’t need employees to handle all the requests.
4. Is It Shareable?
A great way to make your website known is through users sharing your content on social media platforms. Facebook, Twitter, and Instagram are full of users that can see what one person shares.
It is essential to provide page visitors with a way to share your content. More people will see your business name through shares and expose you to a new group of potential customers, which helps your business grow bigger. Make your share buttons big enough for visitors to see on the page.
5. Are the Essentials Present?
Although you’re trying to establish an online presence for your business, never forget the business basics. Most companies new to the online world often forget to embed essential information most customers look for. It’s still important to have your business address, a location map, a contact number, and hours of operation posted on your website.
Posting them online does not end the work, but you should always make sure this information is accurate. Accurate information on websites contributes to how your website will rank on search engines. Google and other search engines will prioritise websites with correct business directories rather than those with outdated information.
Website Launch Conclusion
A business website can act as a company’s brand. Therefore, it is crucial not to forget the importance of a great visual identity before the website launch. The website should contain high-definition images, colours, and typography that represent the company as a whole. It should be consistent throughout the pages where people switch from the homepage.
Never forget to create a good user experience for the page visitors. Although your website has excellent content, if the users clicking on it are not satisfied with how it leads them, then it’s still a lousy page at the end of the day.
JRR Marketing is a digital marketing agency on the Gold Coast. Our goal is to produce affordable custom websites to help our clients thrive in the digital space. Get a free quote today by signing up on our website. For more information, contact Josiah’s LinkedIn profile for a one on one session.