Doing anything from scratch can be tedious, especially running Google Ads. Many think it’s easy because of how simple it looks, with a set-and-forget mentality – this is why a lot of businesses stop running ads because they think it doesn’t work for them.
So how can you run Google Ads management to ensure it’s successful? Here are 6 quick tips for maximising your Google Ads ROI.
1. Adapt Your Ads To Your Audience
The first thing you need to do for Google Ads management is ask yourself what you’re trying to accomplish. You have to have a concrete goal in mind because it’s always the best way to succeed. Many people make the mistake of thinking they need to maximise their conversions when they should be changing the way they think about their campaigns.
When you do this, you should learn what your audience wants. That way, you can easily target the things they want from your products or services so you can alter your ads and try to appeal to them better. You should also take the time to understand their behaviour by keeping track of the ads your audience are responding to.
If you have multiple campaigns for different things, you have to have a campaign manager to help you keep track of all of that. If you don’t have one, it’s important to find an automation software that can keep a finger on the pulse of everything that’s happening with your campaign.
2. Choose The Right Keywords
Keywords are the entry point to any successful Google Ads campaign. You have to know how to optimise your ad, so you should know how to choose the most relevant keywords for your business. The right keywords will make your content more relevant to the right people, but the wrong one will attract the wrong audience and hurt your brand!
With that said, you should have a keyword research process in place to find the right terms to optimise your campaign. The keywords you discover can be broad or specific, but what’s important is that you choose the right ones. This allows you to know which keywords to use in your content, and you can even use these keywords to come up with new content to attract even more people.
3. Set Up Targeting To Get The Best Audience
Once your campaign is underway, you should get all the help you can get from your automation software. You can set up all of your targetings in one place and apply those to the different keywords and digital assets you have your campaigns set upon.
You should also determine the best time to have your ads running. This is because if you time your ads wrong, you’re going to have to deal with a lot of wasted advertising. The best thing to do is have a data expert who knows how to pull up the best results for you and apply them to your Google Ads campaign for the best ROI.
4. Know Who You Are Competing Against
You have to know who your competitors are because that way, you can easily determine how you’re going to beat them. After all, how are you going to win against your competition if you don’t even know who they are or what they’ve done to succeed? There are thousands of businesses all over the world today, and if you want to get ahead of the competition, you have to know how to beat them.
The best way to do this is to find out who exactly is your competition through in-depth analysis. This analysis can help you discover a variety of things, from their ad spend to their audience. You should also know their weaknesses, so you can zero in on them and make the most out of them. However, make sure you also understand their strengths to know what you should be prepared to deal with.
5. Expand Into Multiple Platforms
You have to know that Google Ads management is a lot of work, even with the assistance of automation software. It’s a time-consuming task that requires a lot of research and work, so, logically, you want to ensure your efforts reach out to as many people as possible. In other words, you should have more than one platform with multiple types of content.
In having multiple platforms that you can showcase your content in, you can have a variety of things to promote for your business. By expanding into multiple platforms and digital assets, you can maximise the power of your campaign and come up with a variety of new content to promote. Keep in mind that this is a lot of work, so if you’re having trouble with this, then you should consider using a dedicated content team to create your content.
6. Give It Time To Grow
You have to understand that Google Ads management is a process, and it requires a lot of time to grow. It’s basically like a game that you have to learn how to play in order to become good at it. If you’re not willing to put in the work, then you should probably not even bother with Google Ads management because it’s not for everyone.
One important thing you have to take into account is that you are not going to be entertained by Google Ads. It’s a serious business, so when you get started, you should be prepared to play the long game and not expect too much too soon. After all, you have to let your ads grow and show themselves to the world before you can expect them to do you any good. If you don’t give it time to establish itself, then you’ll never have Google Ads management that works because your efforts are going to be wasted.
As you can see, Google Ads management is a lot of work. However, it’s a task you have to take on if you want to learn how to advertise your business properly. If you don’t want to go through the trouble of Google Ads management, then you can always hire a Google Ads expert to manage your campaign for you. That way, they can deal with all things Google Ads management while you are busy tackling other mission-critical activities to ensure your business is running as well as possible!
JRR Marketing creates and manages websites for various local businesses, transforming under-performing websites into high-converting ones. If you are looking for a Google Ads consultant in Gold Coast to help you make the most out of it, get in touch with us today!